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Working with bus adslayout styles

Click here to download the complete guide to designing for Bus advertising – and a detailed spec for each of these formats.

What's needed?

National advertising prize

You need to show your idea working as a:

T-Side

This layout can play host to powerful visuals as well as eye-grabbing headlines. Take full advantage!

Top Tip

Try to look at the T-Side in 3 sections from left to right:
Message | Image | Branding.

Superside

These ads face our pavements and act as a giant megaphone.

Top Tip

Use bold fonts so that your message is clear when the Bus passes your audience; and keep it short and sweet – about 10 words is about right.

Rear

These mobile community noticeboards have the power to reach motorists and passengers in their personal space.

Top Tip

Aim for a ratio of about one third copy to two thirds image. This can help make your ad look interesting – while getting the message across clearly.

Regional Category

You need to show your idea working as a:

Rear

These mobile community noticeboards have the power to reach motorists and passengers in their personal space.

Top Tip

Aim for a ratio of about one third copy to two thirds image. This can help make your ad look interesting – while getting the message across clearly.

Streetliner

This format is like a moving shop front which reminds pedestrians and motorists what brands are close at hand. Short messages, slogans and website URLs are perfect.

Top Tip

Streetliners work in a similar way to Supersides, therefore you should aim to use no more than 10 words.

You can view the Bus Creative Guide online by clicking here.

Sponsors
  • Working together to celebrate Year of the Bus
  • In association with Campaign
  • Talon
  • Kinetic
  • Big Bus Challenge 2014
  • Posterscope UK
  • Rapport