Well, it's a fair question – but an easy one to answer. Quite simply, bus advertising is one of the most effective ways for brands to become the centre of attention.
Just think about it. There are 5.2 billion passenger journeys being taken in the UK each year – and that's a lot of people. Rather amazingly, 2.3 billion of those are made in London alone. With those stats in mind, you can imagine the impact that level of reach could have on your campaign… and that's where we come in.
Exterion Media is the sole provider of Bus advertising nationwide, providing you with the ability to engage with audiences across the country. Through this vast network of mobile outdoor media space, we're able to ensure large-scale opportunities for you to reach the right audience.
But don't just take our word for it – have a read through our extensive research into bus advertising. We guarantee that you'll soon understand ‘Why Bus’...
The Modern High Street
Take a stroll down today's High Street – where physical meets digital, commerce meets culture, and you can ride the Bus right to the centre of attention. The best connection with today's shoppers, sharers, sippers and strutters? Here's how...
Want to road test Bus? Here's how it worked out on a range of different brands, campaigns and target audiences.
Get the lowdown on the ultimate High Street medium. Packed to capacity with facts, stats and other essentials, here's everything you need to know about Bus – boiled down into one handy, presentation-shaped nutshell.
The Anatomy of a Bus
Don't know your Mega Rear from your T-side? Hungry for campaign ideas, audience insights, or really killer Bus trivia? We present the Bible of Bus – with specs and guidelines for any designers out there too.
Bus delivers Big Business
Get on board with Bus advertising and discover these five key benefits for yourself.